⚽?? From Ronaldo and Messi to Federer and Nadal, LVMH is sneaking its way into the biggest sports arenas. They’ve signed a historic deal with Formula 1, played a key role at the Paris Olympics, and are even eyeing Paris FC! Discover how Bernard Arnault, “The Wolf in Cashmere,” is transforming both luxury and sports with one bold move after another.

⏱ Timestamps
00:00 A New Brand On The Block
02:00 The Story of Louis Vuitton
05:16 Why LVMH Is Taking Over Sports
07:43 The Rise of Athlete Brands
09:24 The Future?

? About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

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Big Cat, Stu and Pick Competition Champion, Jersey Jerry are back with the Picks for week 8 of the NFL season!

06:07 – Ice Cold Pick presented by Jägermeister
09:46 – Falcons vs. Buccaneers
13:16 – Eagles vs. Bengals
16:00 – Bills vs. Seahawks
26:38 – Bears vs. Commanders
31:55 – Cowboys vs. 49ers
35:48 – Mortals presented by Draftkings Sportsbook

Ice Cold Picks presented by Jägermeister
Check Jägermeister out at https://barstoolxjagermeister.com. Drink Responsibly, Jägermeister Liqueur 35% alcohol by volume. Imported by Mast Jägermeister US, White Plains. NY.

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